At Wigan Hearing, we’ve always believed hearing care should be more than just fitting hearing aids. That’s why we’re so excited to share some news that makes us genuinely proud:
From now on, every hearing aid purchased at Wigan Hearing includes LACE AI Pro – completely free of charge.
Not only are we the first clinic in the UK to offer this innovative program, but we’re also the only supplier in the North West. It’s an exclusive benefit you won’t find anywhere else in our region.
But what is LACE AI Pro? And why does it matter so much for people with hearing loss? Let’s take a closer look.
What is LACE AI Pro?
LACE stands for Listening and Communication Enhancement. It’s not a hearing aid – instead, it’s a scientifically designed auditory training program that works alongside your hearing aids.
Think of hearing aids as the tools that bring sound to your ears. LACE AI Pro is the program that trains your brain to make sense of those sounds.
This distinction is crucial. For many people, especially those who’ve lived with untreated hearing loss for some time, the challenge isn’t just hearing sounds – it’s understanding speech, following conversations, and separating voices from background noise.
LACE AI Pro is designed to bridge that gap.
Why Hearing Aids Aren’t the Whole Story
Hearing aids are life-changing, but they’re not magic. They amplify and clarify sounds, but the brain still has to process them.
If you’ve ever worn new glasses, you’ll know your eyes don’t instantly feel comfortable. Your brain has to adjust to the new input. The same is true for hearing aids. Your ears deliver clearer sounds, but your brain needs time and practice to interpret them.
This is where LACE AI Pro shines. By providing structured, AI-guided exercises, it helps retrain your brain to handle real-world listening challenges.
How Does LACE AI Pro Work?
LACE AI Pro is easy to use and can be done from the comfort of your own home on a computer, tablet, or phone. It’s designed to be engaging, simple, and tailored to your needs.
Here’s what it focuses on:
1. Hearing in Noise
One of the biggest frustrations for people with hearing loss is struggling in noisy places – restaurants, pubs, family parties, or even busy supermarkets. LACE uses realistic sound environments to help your brain practice filtering speech from background noise.
2. Auditory Memory
Do you ever find yourself forgetting names or missing details in conversation? LACE helps strengthen the brain’s ability to retain and recall spoken information, making it easier to follow along.
3. Processing Speed
Conversations move quickly, and if your brain is processing sound too slowly, it’s easy to feel left behind. LACE improves listening speed, so you can keep up without the stress.
4. Confidence and Focus
By practicing daily, many users report a boost in confidence. They feel less anxious in social settings, less mentally drained, and more connected to family and friends.
Why “AI Pro”?
The original LACE program has been helping people worldwide for years. But the new AI Pro version takes things further by using artificial intelligence to personalise training sessions.
Instead of a one-size-fits-all approach, the program adapts to your performance. Struggling with background noise? It will give you more exercises in that area. Doing well in memory tasks? It will push you further to keep improving.
This personalised coaching makes training smarter, faster, and more effective.
What Does the Research Say?
LACE isn’t just a gimmick – it’s backed by decades of research in auditory neuroscience. Clinical studies show that people who complete LACE training experience:
Up to 40% improvement in speech understanding in noisy environments
Increased ability to remember spoken words and details
Greater confidence in communication
Reduced listening fatigue
When combined with modern hearing aids, the results can be life-changing.
Why Choose Wigan Hearing?
So why are we offering LACE AI Pro free with every hearing aid? Because we believe in going the extra mile for our patients.
Here’s what makes Wigan Hearing different:
✅ First in the UK – No other clinic in the country was quicker to bring LACE AI Pro to patients.
✅ Exclusive in the North West – If you live in Greater Manchester, Lancashire, Merseyside, or Cheshire, we’re the only place to access it.
✅ Fully qualified audiologists – We’re HCPC-registered, BSHAA Fellows, and AIHHP members, offering expert care.
✅ Family-owned and independent – We’re not tied to big chains, so we put patients first.
✅ Comprehensive care – From advanced hearing tests to hearing aid fitting, wax removal, and aftercare, everything is handled under one roof.
When you choose Wigan Hearing, you’re not just getting hearing aids. You’re getting the tools, training, and support you need to hear your very best.
What Patients Can Expect
Here’s how the process works:
Initial consultation – We’ll test your hearing, discuss your lifestyle, and recommend the best hearing solution.
Hearing aid fitting – Once your hearing aids are programmed to your needs, we’ll show you how to use them with confidence.
LACE AI Pro setup – You’ll be given access to LACE AI Pro, free of charge. We’ll show you how to log in and start your personalised training program.
Ongoing support – Our team is always here for adjustments, advice, or encouragement as you get used to your new hearing world.
Hear Better. Live Better.
At Wigan Hearing, we know better hearing isn’t just about devices – it’s about feeling confident, connected, and in control of your life again.
By combining world-class hearing aids with exclusive free access to LACE AI Pro, we’re giving you the best possible chance to succeed.
So whether you’re tired of struggling in noisy places, fed up with missing conversations, or just want to enjoy life to the fullest again, we’re here to help.
Book Your Free Consultation Today
Ready to discover the difference for yourself?
👉 Book your appointment with Wigan Hearing today or call us on 01257 444044.
Come and see why we’re proud to be the UK’s first clinic offering LACE AI Pro and the only supplier in the North West.
At Wigan Hearing, we don’t just fit hearing aids – we help you hear better, live better, and stay connected to the people and moments that matter most.